Figma to Next.js: Complete SaaS Landing Page Conversion Guide (2025)

Why convert Figma to Next.js for SaaS landing pages?

Your SaaS landing page is your first impression and your primary conversion tool. Converting Figma designs to Next.js gives you:

• 90+ Lighthouse scores (fast loading = better conversions)
• SEO-ready structure (rank higher in search results)
• Mobile-first responsive design (reach users on any device)
• Production-ready code (deploy in days, not months)

If you're a SaaS founder with a Figma design ready to go live, this guide shows you exactly how to convert it to a Next.js landing page that converts visitors into customers.

Step 1: Prepare your Figma design for conversion

Before coding begins, optimize your Figma file:

Design checklist

1. Component organization

   • Group reusable elements (buttons, cards, sections)
   • Name layers clearly (Header, Hero, Features, CTA)
   • Use consistent spacing (8px or 12px grid)

2. Asset export

   • Export images as WebP or optimized PNG
   • Export SVGs for icons and logos
   • Note font families and weights

3. Responsive breakpoints

   • Define mobile (375px), tablet (768px), desktop (1440px) layouts
   • Mark which sections stack vs. remain side-by-side

4. Color and typography tokens

   • Document your color palette (primary, secondary, text colors)
   • List font sizes (h1, h2, body, small)

Step 2: Set up Next.js project structure

Initialize Next.js with TypeScript

npx create-next-app@latest saas-landing-page --typescript --tailwind --app
cd saas-landing-page

Recommended folder structure

app/
  layout.tsx          # Root layout with metadata
  page.tsx            # Landing page
  globals.css         # Global styles
components/
  Header.tsx          # Navigation
  Hero.tsx            # Hero section
  Features.tsx        # Features grid
  Testimonials.tsx    # Social proof
  CTA.tsx             # Call-to-action
  Footer.tsx          # Footer
public/
  images/             # Optimized images

Step 3: Convert Figma components to React components

Example: Hero section conversion

Figma design: Hero with headline, subheadline, CTA button, and background gradient.

Next.js component:

// components/Hero.tsx
import Link from 'next/link'
import Image from 'next/image'
 
export default function Hero() {
  return (
    <section className="relative min-h-[600px] flex items-center justify-center bg-gradient-to-br from-primary via-primary to-secondary overflow-hidden">
      <div className="container mx-auto px-4 sm:px-6 lg:px-8 text-center relative z-10">
        <h1 className="text-4xl sm:text-5xl md:text-6xl font-bold text-white mb-6">
          Build Your SaaS Faster
        </h1>
        <p className="text-xl sm:text-2xl text-white/90 mb-8 max-w-2xl mx-auto">
          Launch your enterprise-grade SaaS web application with our strategic Next.js conversion service
        </p>
        <Link
          href="/contact-us"
          className="inline-flex items-center px-8 py-4 bg-white text-primary font-bold rounded-xl hover:bg-gray-100 transition-all duration-300 transform hover:scale-105"
        >
          Get Started
        </Link>
      </div>
    </section>
  )
}

Key conversion principles

1. Use Tailwind CSS for styling (matches Figma spacing/colors)
2. Next.js Image component for optimized images
3. Semantic HTML (section, article, nav) for SEO
4. Responsive classes (sm:, md:, lg:) for breakpoints

Step 4: Optimize for SEO and performance

SEO metadata (app/layout.tsx)

export const metadata = {
  title: 'Your SaaS Name - Landing Page',
  description: 'Convert visitors into customers with our high-performance SaaS landing page',
  openGraph: {
    title: 'Your SaaS Name',
    description: 'Convert visitors into customers',
    images: ['/og-image.jpg'],
  },
}

Performance optimizations

1. Image optimization

   <Image
     src="/hero-image.jpg"
     alt="Hero image"
     width={1200}
     height={600}
     priority // For above-the-fold images
   />

2. Font optimization

   import { Inter } from 'next/font/google'
   const inter = Inter({ subsets: ['latin'] })

3. Code splitting

   • Use dynamic imports for heavy components
   • Lazy load below-the-fold sections

Step 5: Add conversion tracking and analytics

Google Analytics 4 setup

// components/Analytics.tsx
'use client'
 
import { useEffect } from 'react'
import { usePathname, useSearchParams } from 'next/navigation'
 
export default function Analytics() {
  const pathname = usePathname()
  const searchParams = useSearchParams()
 
  useEffect(() => {
    if (typeof window !== 'undefined' && window.gtag) {
      window.gtag('config', 'GA_MEASUREMENT_ID', {
        page_path: pathname + searchParams.toString(),
      })
    }
  }, [pathname, searchParams])
 
  return null
}

Track CTA button clicks

const handleCTAClick = () => {
  if (typeof window !== 'undefined' && window.gtag) {
    window.gtag('event', 'cta_click', {
      event_category: 'engagement',
      event_label: 'hero_cta',
    })
  }
}

Step 6: Test and deploy

Pre-deployment checklist

• [ ] All images optimized (WebP format)
• [ ] Mobile responsive (test on real devices)
• [ ] Lighthouse score 90+ (Performance, SEO, Accessibility)
• [ ] Meta tags and Open Graph images set
• [ ] Analytics tracking verified
• [ ] Forms tested (contact, newsletter)
• [ ] Cross-browser testing (Chrome, Firefox, Safari)

Deploy to Vercel

npm install -g vercel
vercel

Vercel automatically optimizes Next.js apps and provides:

• Global CDN
• Automatic HTTPS
• Preview deployments
• Analytics dashboard

Common conversion challenges and solutions

Challenge 1: Complex animations

Solution: Use Framer Motion for animations that match Figma prototypes.

import { motion } from 'framer-motion'
 
<motion.div
  initial={{ opacity: 0, y: 20 }}
  animate={{ opacity: 1, y: 0 }}
  transition={{ duration: 0.6 }}
>
  Content
</motion.div>

Challenge 2: Custom fonts from Figma

Solution: Use Next.js font optimization with Google Fonts or self-hosted fonts.

import localFont from 'next/font/local'
 
const customFont = localFont({
  src: './fonts/CustomFont.woff2',
  variable: '--font-custom',
})

Challenge 3: Maintaining design fidelity

Solution: Use Tailwind's spacing scale and create custom color tokens that match Figma.

// tailwind.config.ts
export default {
  theme: {
    extend: {
      colors: {
        primary: '#5227FF',
        secondary: '#24A1FF',
      },
    },
  },
}

Results: What to expect

After converting your Figma design to Next.js:

• Performance: 90+ Lighthouse score (fast loading = better conversions)
• SEO: Proper meta tags, semantic HTML, sitemap.xml
• Mobile: Fully responsive across all devices
• Conversion: Optimized CTAs, tracking, and analytics

Need help with your conversion?

Converting Figma to Next.js requires deep engineering expertise to ensure scalability, security, and performance. If you need a production-ready, enterprise-grade SaaS application, we can help.

Our SaaS Landing Page service includes:

• Figma → Next.js conversion
• Fully responsive UI
• SEO optimization
• Deployment included
• Fast performance (90+ Lighthouse)
• Analytics ready

Engagement Models: Custom & Strategic | Delivery: Rapid Deployment

Ready to launch? Reach out to contact@visoniq.com or visit our Services page to get started.

- Visoniq TechCore